Rickard Wessberg joins Cresto Group as Group Marketing Lead
Cresto Group has appointed Rickard Wessberg as Group Marketing Lead, strengthening the Group's capabilities within brand development, communication and digital marketing.
Rickard joins Cresto Group with broad experience across marketing, communication, digital development and brand building. Most recently, he served as Marketing Manager at Höganäs Kakel.
In his new role, Rickard will lead and coordinate marketing activities across Cresto Group and its brands, supporting both the Group's specialist companies and the continued development of CRESTO and RESQ.
“Cresto Group is entering an exciting phase. As we continue to grow, both organically and through acquisitions, we need to become equally strong at communicating who we are, what our brands stand for and the value our companies create for customers. Rickard will play an important role in that journey.”
Rickard will work across brand development, digital marketing and communication, while supporting the Group's companies in strengthening their individual market positions.
“There is enormous expertise within Cresto Group and its companies. I'm looking forward to turning more of that expertise into strong communication, stronger brands and ultimately greater value for our customers.”
The appointment is part of Cresto Group's continued development of the capabilities needed to support its long-term international growth.
Cresto Group
Cresto Group is an international House of Brands & Companies within height safety, united by one vision: a world where no life is lost while working at height.